To devise a relevant local marketing strategy while liaising with the brand management team in the USA and the regional marketing head in the UK.
As the middle man between a busy international team and ensuring local requirements were met we diplomatically threaded a route through the maze to keep everyone happy.
The Solution
Regular communication and updates from our side were important to keep the teams informed in Europe and the USA, however ultimately we forged ahead as a silo bearing in mind the parameters to work within.
Building trust with senior management and reporting on results of localised campaign differentiation was appreciated more than detailed approval requests upfront.
international liaison
global brand applied locally
localised marketing
regional offices
KEY MANAGERS
year retainer
Amazing Result
local Awareness & brand enhancement
Rebrand
The global brand needed local application. Changing the name of an industry-recognised brand took time and perseverance.
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internal awareness
Informing the wider global teams about local successes and results ensured that awareness started from the inside out.
Application
We rolled out brand identity and philosophy across the teams through one-on-one meetings, team workshops and internal communications.
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relevance
Not all target clients are in the same place or social platforms. Much of this business was face to face and so a long-term strategy was applied and implemented by all customer-facing representatives.
We were tasked with setting up the events department for a UK publishing house that also had an office in Dubai.
A family business, the legacy of internal processes were a little different, but they have been a partner on various events over the years and we understood their ways of working.
The Solution
Firstly, engaging key members of staff internally to get them onboard for cross-promotion and internal buy in. We onboarded key staff to build the department using freelance support as necessary.
Our services included: researching, producing, marketing and managing technical conferences and roundtables in oil and gas, HVAC and construction.
We supported the management and team with training and consultancy until there were 5 members of staff who were capable of developing events.
department set up
event knowledge
conference management
events managed
staff onboarded
months retainer
Amazing team
event marketing & management
Key tasks:
MANAGEMENT
Built team from the ground up
Educated management on event process
Liaised with inernal editors, data and IT heads for central support
We were originally brought in to look at the multiple businesses and to refresh the branding to enable marketing implementation.
It soon became apparent that with no previous marketing input or undersatnding that we had to start from scratch.
Soon we were ingrained within the business as the lead for all things marketing related and we were part of the team on a long-term retainer for 3 years.
The Solution
We first started with workshops on ‘what is marketing’ and ‘what is branding’. We brought the relevant businesses together into a branded house and refreshed the brand identity for use in marketing communications. We prioritised businesses based on which were most client facing and required immediate resource.
Then we created strategies, developed schedules, wrote content for campaigns, built websites, liaised with suppliers, managed events, presented monthly results to management and more…
Being able to build the marketing from the bottom up was a huge task and immensely satisfying once they were on a roll and achieving results.
Complete Corporate Identity
We Created Everything
Full marketing set up
Complete marketing creation
Strategy & Budget
We were part of the annual strategy and budget presentation to the CEO and sought buy in from key business heads before roll out. Management of all suppliers and activities to ensure success. Measurement and analysis on a monthly basis for tracking and ROI assessment.
Website redevelopment
With multiple sites on different servers and designed by out-of-country suppliers with minimal contact, we reset the technical access of the websites for internal ease and built them afresh with new branding and considering the varying objectives for each business.
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MARKETING COLLATERAL
Following the revised brand guidelines we designed new presentations, brochures and other collateral as now required by the team. Promoting digital where possible was an educational process in a traditional regional business.
PROCESS & TOOLS
We believe in making life easy and setting the right foundation from the start through folder systems, templates, marketing tools and processes were important to guide the team to a professional methodology for going forward.
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