Project:
Global B2B Marketing
The Challenge
To devise a relevant local marketing strategy while liaising with the brand management team in the USA and the regional marketing head in the UK.
As the middle man between a busy international team and ensuring local requirements were met we diplomatically threaded a route through the maze to keep everyone happy.
The Solution
Regular communication and updates from our side were important to keep the teams informed in Europe and the USA, however ultimately we forged ahead as a silo bearing in mind the parameters to work within.
Building trust with senior management and reporting on results of localised campaign differentiation was appreciated more than detailed approval requests upfront.
regional offices
KEY MANAGERS
year retainer
Amazing Result
local Awareness & brand enhancement
Rebrand
The global brand needed local application. Changing the name of an industry-recognised brand took time and perseverance.
internal awareness
Informing the wider global teams about local successes and results ensured that awareness started from the inside out.
Application
We rolled out brand identity and philosophy across the teams through one-on-one meetings, team workshops and internal communications.
relevance
Not all target clients are in the same place or social platforms. Much of this business was face to face and so a long-term strategy was applied and implemented by all customer-facing representatives.
