Global B2B Marketing

Global B2B Marketing

by | 1717:0606:1919

Project:

Global B2B Marketing

The Challenge

To devise a relevant local marketing strategy while liaising with the brand management team in the USA and the regional marketing head in the UK. 

As the middle man between a busy international team and ensuring local requirements were met we diplomatically threaded a route through the maze to keep everyone happy.

The Solution

Regular communication and updates from our side were important to keep the teams informed in Europe and the USA, however ultimately we forged ahead as a silo bearing in mind the parameters to work within. 

Building trust with senior management and reporting on results of localised campaign differentiation was appreciated more than detailed approval requests upfront.

international liaison

global brand applied locally

localised marketing

regional offices

KEY MANAGERS

year retainer

Amazing Result

local Awareness & brand enhancement

Rebrand

The global brand needed local application. Changing the name of an industry-recognised brand took time and perseverance.

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internal awareness

Informing the wider global teams about local successes and results ensured that awareness started from the inside out.

Application

We rolled out brand identity and philosophy across the teams through one-on-one meetings, team workshops and internal communications.

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relevance

Not all target clients are in the same place or social platforms. Much of this business was face to face and so a long-term strategy was applied and implemented by all customer-facing representatives.

Interested In Working With Us?

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Event Management

Event Management

by | 1717:0606:1919

Project:

Events department

The Challenge

We were tasked with setting up the events department for a UK publishing house that also had an office in Dubai.

A family business, the legacy of internal processes were a little different, but they have been a partner on various events over the years and we understood their ways of working.

The Solution

Firstly, engaging key members of staff internally to get them onboard for cross-promotion and internal buy in. We onboarded key staff to build the department using freelance support as necessary.

Our services included: researching, producing, marketing and managing technical conferences and roundtables in oil and gas, HVAC and construction.

We supported the management and team with training and consultancy until there were 5 members of staff who were capable of developing events.

department set up

event knowledge

conference management

events managed

staff onboarded

months retainer

Amazing team

event marketing & management

Key tasks:

   
    MANAGEMENT

  • Built team from the ground up
  • Educated management on event process
  • Liaised with inernal editors, data and IT heads for central support
  • Sourced, interviewed, onboarded new staff
  • Event operations set up; tools and processes
  • Weekly event team meetings


    EVENT MARKETING:

  • Marketing strategy and planning
  • Event marketing implementation
  • Trained marketing staff and daily management
  • Supplier sourcing and liaison
  • Media partner relationship building
  • Onsite partner and speaker management
  • Registration process supervision

Interested In Working With Us?

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