Project:
Events department
The Challenge
We were tasked with setting up the events department for a UK publishing house that also had an office in Dubai.
A family business, the legacy of internal processes were a little different, but they have been a partner on various events over the years and we understood their ways of working.
The Solution
Firstly, engaging key members of staff internally to get them onboard for cross-promotion and internal buy in. We onboarded key staff to build the department using freelance support as necessary.
Our services included: researching, producing, marketing and managing technical conferences and roundtables in oil and gas, HVAC and construction.
We supported the management and team with training and consultancy until there were 5 members of staff who were capable of developing events.
events managed
staff onboarded
months retainer
Amazing team
event marketing & management
Key tasks:
MANAGEMENT
- Built team from the ground up
- Educated management on event process
- Liaised with inernal editors, data and IT heads for central support
- Sourced, interviewed, onboarded new staff
- Event operations set up; tools and processes
- Weekly event team meetings
EVENT MARKETING: - Marketing strategy and planning
- Event marketing implementation
- Trained marketing staff and daily management
- Supplier sourcing and liaison
- Media partner relationship building
- Onsite partner and speaker management
- Registration process supervision
