The scope was to be the central coordination point for a large UN bid. We had to liaise with multiple authors located in multiple time zones and manage the individual contributors and checkers, the process, the timelines and then edit, proof, compile, layout and print the 10 chapter document.
The Solution
To ensure the smooth flow of communication across the team there were some late nights and as usual with these large bid proposals the last 3 days we practically slept in the office. The satisfaction of pulling together all the information, making sure it was consistent, made sense and technically compliant was worth it.
Complete bid management
Central team liaison
technical compliancy responsibility
bids in total
industries
lowest days Turnaround
largest contribution team
Bid coordination & writing
Key elements:
Author liaison
Process management
Software and tool recommendations
Editing author copy
Technical compliancy
Bid response accuracy
Proofing full document for consistency, spelling, grammar
We were originally brought in to look at the multiple businesses and to refresh the branding to enable marketing implementation.
It soon became apparent that with no previous marketing input or undersatnding that we had to start from scratch.
Soon we were ingrained within the business as the lead for all things marketing related and we were part of the team on a long-term retainer for 3 years.
The Solution
We first started with workshops on ‘what is marketing’ and ‘what is branding’. We brought the relevant businesses together into a branded house and refreshed the brand identity for use in marketing communications. We prioritised businesses based on which were most client facing and required immediate resource.
Then we created strategies, developed schedules, wrote content for campaigns, built websites, liaised with suppliers, managed events, presented monthly results to management and more…
Being able to build the marketing from the bottom up was a huge task and immensely satisfying once they were on a roll and achieving results.
Complete Corporate Identity
We Created Everything
Full marketing set up
Complete marketing creation
Strategy & Budget
We were part of the annual strategy and budget presentation to the CEO and sought buy in from key business heads before roll out. Management of all suppliers and activities to ensure success. Measurement and analysis on a monthly basis for tracking and ROI assessment.
Website redevelopment
With multiple sites on different servers and designed by out-of-country suppliers with minimal contact, we reset the technical access of the websites for internal ease and built them afresh with new branding and considering the varying objectives for each business.
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MARKETING COLLATERAL
Following the revised brand guidelines we designed new presentations, brochures and other collateral as now required by the team. Promoting digital where possible was an educational process in a traditional regional business.
PROCESS & TOOLS
We believe in making life easy and setting the right foundation from the start through folder systems, templates, marketing tools and processes were important to guide the team to a professional methodology for going forward.
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