Project:

Harlow International

The Challenge

We were originally brought in to look at the multiple businesses and to refresh the branding to enable marketing implementation.

It soon became apparent that with no previous marketing input or undersatnding that we had to start from scratch.

Soon we were ingrained within the business as the lead for all things marketing related and we were part of the team on a long-term retainer for 3 years.

The Solution

We first started with workshops on ‘what is marketing’ and ‘what is branding’. We brought the relevant businesses together into a branded house and refreshed the brand identity for use in marketing communications. We prioritised businesses based on which were most client facing and required immediate resource.

Then we created strategies, developed schedules, wrote content for campaigns, built websites, liaised with suppliers, managed events, presented monthly results to management and more…

Being able to build the marketing from the bottom up was a huge task and immensely satisfying once they were on a roll and achieving results.

Complete Corporate Identity

We Created Everything

Full marketing set up

Complete marketing creation

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Strategy & Budget

We were part of the annual strategy and budget presentation to the CEO and sought buy in from key business heads before roll out. Management of all suppliers and activities to ensure success. Measurement and analysis on a monthly basis for tracking and ROI assessment.

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Website redevelopment

With multiple sites on different servers and designed by out-of-country suppliers with minimal contact, we reset the technical access of the websites for internal ease and built them afresh with new branding and considering the varying objectives for each business.

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MARKETING COLLATERAL

Following the revised brand guidelines we designed new presentations, brochures and other collateral as now required by the team. Promoting digital where possible was an educational process in a traditional regional business.

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PROCESS & TOOLS

We believe in making life easy and setting the right foundation from the start through folder systems, templates, marketing tools and processes were important to guide the team to a professional methodology for going forward.